Memorindu - Traveloka x Bottlesmoker binaural audio campaign (2021)
Around 2020-2021, we encountered the phenomenon of screen fatigue, which emerged as a significant concern alongside the ongoing COVID-19 pandemic. This condition poses a substantial risk to the well-being of many individuals, as a significant portion of the population has become glued to their screens 24/7.
To address this issue and maintain our relevance as a travel and accommodation platform, we introduced Memorindu;
a collaboration with Bottlesmoker, one of the famous experimental musician from Indonesia to develop a collection of binaural audio experiences designed to evoke a deep yearning for holiday and travel. By relying solely on auditory stimulation, with no visual elements, our aim is to encourage people to give their eyes and minds a much-needed break while indulging in nostalgic memories of past vacations, anticipating the future delights of holidays, and envisioning various outdoor activities they can take in when the time is right.
Creative Lead:
Singgih Nugroho / Ginna Finalis
Singgih Nugroho / Ginna Finalis
Copywriter:
Armand Azhar / Nuansa Parilanang
Creative Designer:
Regina/ Adrico JM
Audio Collaborator:
Bottlesmoker
